What makes your work yours?

So, what makes your photography work yours? “I own the raw file” or “it has my logo on it” aren’t the answers I am looking for. I’m talking about something that enable others to know that photo was taken by you as soon as they look at it.
Nowadays everyone and their fucking dog owns a camera or a smartphone with a decent camera, and with so many presets available online it isn’t difficult to create eye appealing photographs. We are constantly bombarded with photos on social networks, so what are you doing to make your photos stand out?
Some people aren’t worried about standing out, they are content with just creating nice enough photos to get some likes, but for us working photographers it is important to make our photos look professional so our potential clients can see our worth.
Do you have a particular style that makes your work stand out from the rest? It can be the angles you use, lighting, retouching, the colours you use across your images, the feel and mood of your photos, no matter what it is, it’s essential to have something that only you can produce so you can be known for it. On Instagram so many photos look the same, taken from the same angle, with the same lens, same background, same models looking bored. How are you going to stand out if your photos look just like everyone else’s!? The market for presets and actions is huge right now because people are becoming lazy and don’t want to learn how to create stuff, they would rather buy it already made, like that quote says “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”, so stop buying fish and learn how to fish!
When you have your own style it is guaranteed that not everyone will like it, and you will even be criticized for it, but the style that makes your work yours is the thing that will bring you paying clients and other people who appreciate your work, because they love what you do.
So here is my challenge for you, I know I still have a way to go in terms of establish a recognizeble style for myself, but I would like you to join me on this journey so you can also create your own, take a hard look at your portfolio and notice if there is something that is consistent across most of your images. Ask some friends to take a look at your photos and ask what they see. If you don’t think you have a particular style yet I urge you to come up with one that you love, and create images using it regularly. Standing out as a photographer in this busy world full of photos isn’t something that happens over night, but if others have done it that means you can do it too, it will take hard work, consistency, patience, and creativity, but if you create what you love and own a style, soon enough you will attract the right people.


Mother Nature

I love meeting and working with imaginative people, and I’m fortunate enough to have a very creative and motivated lady at home, and that is my wife Laura, who happens to be a model. One evening I told her I wanted to do a creative photoshoot so she grabbed her phone and got in contact with Melissa Oretta, who is also very talented. Melissa jumped at the idea of collaborating in a photoshoot, together we planned and ended up creating a pretty awesome mother nature scene.






3 Reasons why you should improvise more as a photographer

I love this quote by Benjamin Franklin “By failing to prepare, you are preparing to fail”, it’s very true that taking the time to prepare for something can increase your chances of success, but I believe that are some areas in our lives that we should leave some room to be spontaneous and just “wing it”, creativity is one these areas in my opinion.

I admit I’m guilty of being a control freak when it comes to my creations, I believe it comes down to me being a perfectionist, which isn’t necessarily a good thing.  My need for things to be perfect forces me to want to spend a lot of time in preparation. Preparation is important when it is a paid job and you must deliver, it also helps explain your idea and vision to other people involved so everyone is on the same page. When you are creating something for you or your portfolio you should leave some room for improvisation.

Here are the 3 reasons why you should put yourself in a position where you need to improvise more often:

– Makes you more creative: Having the freedom to work without guidelines gives you the opportunity to get creative with your own ideas and use what you have available. The more you practice creativity the more creative you get.

– You can do it: Sometimes having a plan can limit how much you can do, you may surprise yourself with what you can create when you give yourself some freedom. No plan may produce a photograph more beautiful and fluid than a photoshoot you have prepped weeks for.

– Boosts your confidence: We tend to prepare because we don’t to fail, but how will we know if we will fail or not if we don’t give ourselves a chance how we will work without a plan? By giving ourselves room for spontaneity and improvisation we improve our ability to think on the spot and come up with solutions, so next time we have to solve a problem we don’t feel as pressured and insecure.

Is there anything you are constantly preparing for but not executing because you are a perfectionist or you are making excuses? Make it happen. Stop preparing and just do.

Model: Claudia Maybury
Model: Claudia Maybury

Ruxandra Photoshoot

July 2016 was one of the busiest months for me but I still wanted to fit in as many  photo shoots as possible as the good weather doesn’t last very long in London, I had many ideas and a new camera so I had to put them to good use.

I put together a few “moodboards” on Pinterest, drafted some emails and sent them to agencies hoping they would have some models for me to do test shoots with. Unfortunately that approach wasn’t very successful, so I decided to contact the models directly on social networks and websites dedicated to photographers and models. I got very lucky on PurplePort and StarNow, I received lots of replies from the models I had contacted so I started planning the photo shoots with them. Ruxandra was one of the models who got back to me. These photos are from our first shoot together, we managed to do one more shoot before I moved to the US, I will post the other photos soon. 

I had been shooting in a studio quite a lot so I wanted to practice using available light as a way to challenge myself and also give me the freedom to move around without having to worry about lights.




Washed up Angel

Last year when I was in Brazil with my then girlfriend, now wife Laura, we wanted to do a photoshoot on the beach. The weather was beautiful and sunny every day, and it was perfect for what we had in mind. It was difficult to find some free time as we were visiting my family and they kept coming up with things for us to do. One evening we committed to waking up very early the next day so we could be the first people on the beach and get the photoshoot done.

I made the mistake of not checking the weather forecast and when we woke up it was overcast with some light rain, we still headed to the beach hoping it would clear up but we weren’t very lucky. Instead of postponing the photoshoot we decided to make the best of a not-so-ideal situation, so we changed the whole mood of the shoot and ended up quite happy with the final result.

There are some things in life that we have absolutely no control over, but we can control how we react to them. When you come across a situation which isn’t ideal or what you had hoped for, always look for ways in which you can turn it around and make the best of it.

Dress by: Hollita







Antiques Dealer Photoshoot

David French is an antiques dealer who I had the pleasure to become friends with a few years ago . I presented him with the idea of a Victorian inspired photoshoot, he jumped right at it, luckily he had the perfect outfit, which he wears to work sometimes, and offered his shop in Central London as a location for the photos.  I went there on a rainy Sunday morning before they opened their doors and took a few photos of David who was a pleasure to work with, what a great guy!



Death in the Family Photo Shoot

For those of you that don’t know, I started my journey in photography by taking photos of my friends in cosplay,  although I don’t shoot cosplay anymore when my buddy Crimson Coscrafts approached me with the idea for this photo shoot it got me excited, Batman: Under the Red Hood, is one of my all time favourite animated movies so that gave me extra motivation to make it all happen.

With the success of Dawn of Justice, long time fans noticed a certain “easter egg” buried within the 2.5/3 hour movie. This contained a brief glimpse of Bruce staring at an old destroyed suit of what appeared to be his former boy wonder, Robin. It had the words “HA HA HA JOKES ON YOU BATMAN” Sprayed over the suit in a yellow spray paint, with bullet holes and a stab wound in the shoulder, hinting at the Joker’s involvement.
In recent months, since the release of BVS and Suicide Squad, we have found out it was in fact Jason Todd who was killed by the Joker. This photo shoot, depicts how we feel this Death in the Family went, a short backstory of the the capture and torture of Jason Todd at the hands of the Joker. Giving the DCEU a short explanation as to why Bruce/Batman has been driven even closer to the edge of despair and why he literally has run out of fucks to give.

We found the perfect location near London, UK and a great team to help us bring our idea to life. I hope you enjoy the photos, and make sure you also watch the trailer

Robin: Crimcons Coscrafts
Joker: Stephen Doran
Makeup: Alicia Lacao
Video/Assistant: Daniel Wall


Here are some solo photos